Keeping our organization solvent has always been problematic because we depend solely on ticket sales and individual donations to generate the income needed to keep up with our expenses. This is not an easy task in these times of rising costs, smaller donations and depleted ticket sales. As if that isn't enough, we have just learned that in order to keep our present office headquarters and Studio Theatre, we will have to absorb a 25% rent increase. Aside from maintaining our office, which includes our set building and storage space, the Studio Theatre location houses our theatrical productions, children's summer camps and fund-raising performances; therefore, losing our home of over twenty-one years would be a tremendous blow.
No arts group can survive on ticket sales alone anymore. Since our organization is run by a volunteer office staff, it is not easy to "cut back" because we are already running at minimal expense. In an effort to cut our overhead we have implemented many changes over the past several years including the reduction of our rehearsal and office space by 30%, and we have initiated the electronic mailing of our newsletter to cut postage and handling costs. As we have entertained audiences for over twenty-seven years, first under the umbrella of Pleasanton Playhouse, and now as Tri-Valley Repertory Theatre (TVRT), we are concerned to see so many theatre companies having to close due to increased production costs and the poor economy.
It continues to be our fervent desire to provide our season subscribers with quality family entertainment for many years to come. We also want to assure all our patrons that we will continue to present exciting new productions at the Bankhead Theatre, and due to increasing public support, we have added a third Broadway Chorus Concert at Amador Theater to our season.
We appreciate the continued support of our season subscribers - without you, our dreams for expanding our organization to a Regional Theatre could never have been realized. At this time we need your help in reaching our goal of raising $50,000. Please help us now so we can see that dream continue to prosper by donating whatever you feel you can to keep us going during these rough economic times. Many companies offer matching donations and donations through payroll deductions, helping to make larger donations more manageable. All donations to TVRT are fully tax-deductible since we are a 501(c) (3) organization (tax id #68-0049944). Corporations that are interested in assisting should contact us directly at 925-462-2121.
At a time when theatre companies all over the Bay Area and the country are closing, the need for fun, quality family entertainment has never been more important. Please help us keep the arts alive and well in the Tri-Valley area! You can do this by donating whatever you can, large or small, to keep our home base and Studio Theatre thriving for this and future generations.
Tri-Valley Repertory Theatre Board of Directors